PMM101
Israel's first product marketing course. Taught by working PMMs, with all income donated to charity.
120+ trained · ~₪250K donated
About PMM101
Programs AI4PMMs
AI4PMMs
One day to turn the AI you already use into real PMM work.
A hands-on workshop for Senior PMMs, team leads, directors and Heads of Product Marketing who already use AI and want it to produce research, positioning, launches and enablement. Built by the team behind PMM101 (120+ alumni, 9.6 average rating).
- When
- Nov 8, 2026, 8:45–17:00
- Where
- Gong, Menachem Begin 13, Ramat Gan
- Seat
- ₪450 · 80% of proceeds to Restart
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Noy RubinsteinCo-founder, 10X CompanyBuilding your PMM AI operating system
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Hadar YakirCo-founder, 10X CompanyBuilding your PMM AI operating system
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Alex GreenshpunCo-founder, 10X CompanyHands-on: the first layer of your PMM AI infrastructure
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Yuval NadavAI lecturer & content creatorGetting practical: how to get Claude to work for you
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Karen CohenVP Revenue Marketing, AppsFlyerBuilding a company brain
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Dar Bonn EckhausSenior PMM, AppsFlyerBuilding a company brain
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Shira Weinberg HarelCEO, Beyond AIAI put to work
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Nataly IzchukovThe Visionary, trend forecastingThe Fifth–7: upcoming AI trends
AI made it easy to build almost anything. After years of heavy, everyday use of AI in my own PMM work, I learned that the harder question is what's worth building at all.
That answer is rarely about the tool. It's about whether your team will actually adopt it, what it takes to run and maintain, which tools your company already has and can support, and whether there's a real business case behind it. Most AI training skips all of that and goes straight to prompts.
So with Dar Bonn-Eckhaus and Liron Kassner, I built a day about practicality: what PMMs can create with AI, what they should create, and how to get a whole team using it. We brought together leading voices in AI to teach it, in one day built only for product marketers.
It runs under Give & Tech, with 10X Company and Gong. 80% of proceeds go to Restart, which helps wounded IDF veterans rebuild their lives after physical or emotional trauma; the rest covers catering and Give & Tech's costs.
The PMM Collective
A local community for PMMs – real connections, practical tools, and it keeps growing.
Speakers from monday.com, Yotpo, Lusha, AppsFlyer, Payoneer
About the Collective